NEW WORLD CULTURE FOR TOMORROW (CFT) IS A NON-PROFIT ORGANISATION FOUNDED BY CULTURAL ENTREPRENEUR ADRIAN CHENG, TO EMPOWER HONG KONG’S RISING CHANGEMAKERS AND THEIR CREATIVITY.

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EmpowerING
Hong Kong’s
rising changemakers
and
their creativity

ABOUT US

New World Culture for Tomorrow (CFT) is a non-profit organisation founded in 2017 by cultural entrepreneur Adrian Cheng, to empower Hong Kong’s rising changemakers and their creativity. Creativity is everywhere. We identify the best minds in Hong Kong and match them with the right platforms to make the most impactful change our city needs.


ONE MISSION


We are fervent believers of Hong Kong’s next generation. Starting at the local level, we identify, cultivate and work with talents in three interconnected fields – architecture and design, living heritage, and cultural exchange. Our goal is to actualise their creativity to reshape the culture of living and the livelihood of Hong Kong.


TWO-PRONGED APPROACH


Let new creative ideas sing - we match rising talents with established organisations in Hong Kong to apply their creativity in large-scale projects that matter the most in Hong Kong.


We collaborate to build a stronger community - our resources and network alone are not enough. We therefore foster collaborations with well-established local communities to achieve the widest reach possible.


THREE PILLARS


 



By focusing on the interconnected pillars of Architecture and Design, Living Heritage, and Cultural Exchange, we examine three important but often overlooked building blocks that will redefine Hong Kong’s growth, culture and livelihood in the decades to come. Our aim is to empower Hong Kong’s rising changemakers in these fields, create platforms and opportunities for them and let their inventive work invigorate the city.


Architecture and Design

Reimaging infrastructure, housing, and livelihood by creatively designing spaces for tomorrow’s communities.


Living Heritage

Preserving and modernising fast-disappearing heritage, to enrich communities with a continuity of traditions.


Cultural Exchange

Inspiring cross-cultural dialogue and transforming the way of life through travel, curated tours and walks, in other words, complete cultural immersions.

FOUNDER

Adrian Cheng, Cultural Entrepreneur and Founder of K11 Art Foundation and K11 Craft & Guild Foundation, founded the non-profit organisation New World Culture for Tomorrow (CFT) in 2017, with the aim of empowering Hong Kong’s rising changemakers in the interconnected pillars of architecture and design, living heritage, and cultural exchange. Adrian believes in the power of creativity to make the most impactful change our city needs. It is therefore his goal to actualize these young talents’ creativity in large-scale projects and collaborations with well-established local communities to reshape the culture of living and the livelihood of Hong Kong.


Grew up in Hong Kong, Adrian furthered his studies in the United States and graduated from Harvard University with a Bachelor of Arts (Cum Laude) honours degree. He later received an Honorary Doctorate of Humanities degree from the Savannah College of Art and Design (SCAD), and an Honorary Fellowship from Lingnan University in 2014. He currently sits on the Board of the West Kowloon Cultural District Authority, and is a Trustee of the Royal Academy of Arts. His Asian and western experiences made him the bridge between both cultures, through which he introduces a new dimension to the community.


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Projects

Past Events

Collborations

Collaborators

  • Forth Bagley
    Forth Bagley is the Principal of Kohn Pedersen Fox Associates (KPF), the globally acclaimed architecture firm behind such one-of-a-kind developments as Tokyo’s Roppongi Hills, the Mandarin Oriental in Las Vegas and the renovations of London’s Unilever House and Paris’s Tour First, the tallest building in France, as well as the lead design architect responsible for transforming Victoria Dockside into the most vibrant cultural district in Hong Kong.

    KPF’s design for the Rosewood Hong Kong is notable for its large stone piers that evoke the spirit of classic grand hotels, extra-wide panoramic glass insets with unobstructed views of Victoria Harbour and the tower’s stepped form, which changes depending on the viewer’s vantage point. For game-changing luxury residences K11 ARTUS, KPF have crafted a dynamic undulating exterior featuring curving balconies with a wavelike form that energises the entire district, while The Commune, a skybridge spanning across the urban window, provides an intriguing visual focal point. And for next-generation workspace K11 ATELIER, the firm have clad the exterior of the tower in Portuguese beige limestone piers accented with bronze-coloured trims to create a stately proportion of timeless elegance, while giant picture windows in each bay of the façade provide sweeping panoramas of the harbour and the Hong Kong Island skyline.     Forth Bagley是享譽全球的建築公司Kohn Pedersen Fox Associates (KPF)的負責人。KPF曾負責多個地標項目，包括東京六本木新城、拉斯維加斯文華東方酒店，以及倫敦Unilever House及法國巴黎最高建築物Tour First的翻新工程。作為首席設計建築師的KPF在Forth Bagley的領導下，將Victoria Dockside塑造成香港最富活力的文化區。
  • James Corner
    Globally acclaimed for his innovative approach to landscape architecture, James Corner is best known for his remarkable Tongva Park in Santa Monica, California, and the iconic The High Line in New York, a 1.45-mile-long linear park built on a historic rail line above the streets of Manhattan’s Lower West Side. At Victoria Dockside, the Director and founding partner of US-based firm James Corner Field Operations (JFCO) has overseen the landscape and streetscape design, and in particular the masterplan for the revitalised Avenue of Stars. Utilising eco-friendly materials throughout, the new Avenue of Stars emphasises its spectacular location on Victoria Harbour with a more spacious pedestrian sightseeing area, while enhanced green spaces and improved accessibility have helped transform the waterfront promenade into a world-class destination for locals and international visitors alike. Corner is also responsible for some of K11 MUSEA’s most eye-catching outdoor spaces, including: the Krescent Planter, a linear garden that deftly separates the mall area from the street; innovative outdoor performance venue Sunken Plaza; and the Bohemian Garden, a breathtaking oasis spread across two levels on K11 MUSEA’s rooftop.
  • Keith Bradshaw
    A leader in the field of lighting architecture, Speirs + Major have illuminated some of the world’s most iconic buildings, including the Millennium Dome and St Paul’s Cathedral in London. Led by Principal Keith Bradshaw, Speirs + Major is the creative force behind the spectacular Opera Theatre, K11 MUSEA’s grand atrium, presenting hundreds of meticulously positioned lights that evoke curiosity and creativity, resembling a galaxy or a mysterious body of stars. Upon closer inspection, the seemingly random lighting forms a spiral highlighting the “galaxy of creativity” within the space. Another masterpiece by the practice is the distinctive Butterfly Lighting that illuminates K11 MUSEA’s spectacular Visual Corridor, a 100-metre-long by 40-metre-wide thoroughfare that connects Salisbury Road to the Avenue of Stars waterfront promenade. Balancing out the intensity of the natural light outside during the day, the luminous ceiling lights radiate a subtle glow that enhances the feel and experience of the area while also providing an elegant decorative intervention between the panels of the feature ceiling. Speirs + Major is also responsible for the Firefly lighting in the Nature Discovery Park on 8F, which subtly illuminates the rooftop to create a magical experience in the dark.
  • Otto Ng
    Co-founder and Design Director of LAAB – a Hong Kong-based collective of architects, designers, engineers, artisans and sociologists dedicated to crafting spatial innovations that cultivate communities – Otto Ng has a reputation for designing unique public spaces, transformable architecture and interactive public art. As the Design Architect for some of K11 MUSEA’s most striking elements, LAAB has created a series of one-of-a-kind features that combine inspiration from nature with cutting-edge design technology. These include the intricate organic sculptures Escalating Climbers and Atrium Oculus in Opera Theatre the grand atrium; the Bohemian Arches, which connect 5F to the Bohemian Garden on 7F; the Bohemian Hexagons and Bohemian Ovals, distinctive forest-like canopies located on the 7F Rooftop; and the lush Nature Discovery Park and The Conservatory on the 8F Rooftop.
  • Ed Ng & Terence Ngan
    Founded in 1999 by interior designer Ed Ng and architect Terence Ngan, AB Concept is renowned for its skill in creating experiential luxury and interiors that redefine elegance at some of the world’s most exciting hospitality, wellness, F&B, commercial and residential properties. Headquartered in Hong Kong with offices in Milan and Taipei, the firm excels at creating design concepts that delight and surprise, while imbuing spaces with unique details and touches of dashing flair.

    For K11 MUSEA, Ng and Ngan translated Adrian Cheng’s bold vision and KPF’s architectural planning into a design narrative that evokes the welcoming grandeur of a stately manor through warm colour tones, organic free-flowing lines and meticulously crafted detailing. This includes the entrance, the lift lobbies, the VIP washroom on 1F, and the conceptual design of the grand atrium Opera Theatre, as well as curating K11 MUSEA’s exceptional collection of Danish Modernist furniture.
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Organisations

  • Walk in Hong Kong
    Walk in Hong Kong is the city’s leading cultural enterprise. We are known for our wonderful storytelling. We make what might otherwise be dry history lessons into memorable experiences, rooted in Hong Kong’s people and culture. Our walking tours are well loved by travellers, corporates, schools, families, and locals alike. Our vision does not stop there. Despite our small scale, we are an influential advocate for heritage conservation and driving social changes. In 2016, our team successfully lobbied for a Grade 1 historic building status for State Theatre in North Point, helping preserve one of the city’s most important urban gems.
  • K11 MUSEA
    About K11 MUSEA

    K11 MUSEA is the new cultural-retail destination on Victoria Dockside, Hong Kong. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich the new consumer’s daily life through the power of creativity, culture and innovation. After 10 years of planning and building, K11 MUSEA opened its doors in August 2019 to usher in a new era of cultural retail which speaks to the growing consumer demand for naturally immersive experiences of art, culture, nature and commerce.

    Founder’s Vision

    K11 Group was founded by entrepreneur Adrian Cheng in 2008 with a social mission to incubate talent and propagate culture. In creating K11 MUSEA - K11 Group’s most ambitious project to date - Cheng’s vision is to reinvigorate Hong Kong’s waterfront with 100 creative powers and make K11 MUSEA the silicon valley of culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation.
  • Condé Nast
    Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, Wired and Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana, among others.

    Headquartered in New York and London, Condé Nast operates in 31 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Russia, Spain, Taiwan, the U.K. and the U.S., with additional license partners throughout the world.
  • GLO Travel
    GLO Travel is a Hong Kong-based in-depth cultural tour organizer aiming to Go Local. Founded by renowned scholars and experienced travellers, our tours are designed and executed by a team of experts who know the destinations by heart.
    GLO Travel believes that authenticity and depth is essential to make the most out of one’s travel experience, and we strive to make it available to everyone. Therefore, our tours are designed with principles below:
    Intellectual: Listen to a different side of the story through thematic travel experiences led by experts and scholars.
    Unforgettable: Venture into less popular countries, immerse in the culture and connect with the locals. Fun: Set off to a journey with new friends and experience the most in small groups.
    In-Depth: Enjoy the quality and uniqueness of the itinerary, cuisine, and accommodation carefully selected and arranged by the GLO Travel team.

    GLO Travel is widely recognized by our guests and the media for our effort and expertise in the travel industry. We are constantly seeking to explore new destinations and to enrich our existing itineraries, to continually provide the best travel experiences to our guests.
  • Light Be
    Light Be is the first social housing enterprise in Hong Kong, tempering social housing projects with creativity, impact and private participation. Starting in 2010, Light Be has pioneered social realty projects, launched Hong Kong’s first social housing network Light Home and the first social housing building Light Housing. Many innovations have been made by Light Be, such as delinking rent from market rate, integrating social housing with tenants’ personal development, engaging property owners to form a housing network, conserving and revitalising idle building for creative social housing, and many more.
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    Title First name Last name Mobile phone Area of Interest Send Close Mr. Mrs. Ms. Miss Architecture Design Heritage Sustainability Arts and Culture Others, please specify: Thank you for your interest in Culture For Tomorrow. Your registration is successful. One or more fields have an error. Please check and try again. The field is required. The e-mail address entered is invalid. The telephone number is invalid. You may submit too many times in a short period of time, please try again later. Please type valid info. This e-mail address has already subscribed Please choose at least one of the above selections Please read and understand the Personal Information Collection Statement of CFT.

    Personal Information Collection Statement

    This Personal Information Collection Statement (this “Statement”) is made by Culture for Tomorrow Limited (“CFT” “we”, “us”, or “our”), and applies between us and you (“you”, or “your”). This Statement should be read together with the Terms and Conditions (if any) of the the relevant mobile application operated by us or hosting or running our information, activities or events (if any) (“Application”) and the website at https://www.culturefortomorrow.org/ (“Website”) (the “Terms and Conditions”), provided that, in the event of any inconsistency between this Statement and the Terms and Conditions concerning matters relating to personal data, this Statement shall prevail.

    It is our object to, inter alia, for the advancement of education, promote, advance and develop art, culture, architecture, and the corresponding public and professional education and innovation in Hong Kong (“Objects”). The details of our Objects are more particularly set out https://www.culturefortomorrow.org/cft-object-definition here.

    In order to enable us to perform the Purposes (see below), you are required to provide all the requested/mandatory personal data in the subscription form. If you do not provide the required personal data, then we may not be able to perform the Purposes and/or provide information, activities or events which are related to and incidental or conducive to the attainment of any of the Objects (“Information, Activities and Events”) to you.

    Kinds of personal data

    The kinds of personal data we may collect from you include your name, gender, age (or age range), month and year of birth, contact details, e-mail address, mailing/ residential/correspondence address, contact number, membership number, username and password, Log Files (see below), interests and favourite activities and tracking information about your use of the Application/Website (“Tracking Data”), social media account information, etc.

    Purposes for using personal data

    The personal data to be collected from you will be used and retained by us (and/or our Marketing Partners as defined in the “Direct Marketing” section below, as applicable) for the following purposes (as may be applicable from time to time but only to the extent that is related to and incidental or conducive to the attainment of any of the Objects) (together, the “Purposes”):

    • Notifying and/or providing you our latest news and our Information, Activities and Events, and contacting you in respect of which where necessary;
    • Registering you to our Information, Activities and Events, and contacting you in respect of which where necessary;
    • Identifying and verifying your identity and/or as a member and/or information/news/newsletter subscriber (as and when applicable);
    • Registering you as a user of the Application/Website;
    • To maintain your personal data and/or information across multiple pages within or across one or more sessions when using the Application/Website;
    • Following registration as a user, accessing your account information and managing your account (including, but not limited to, changing your password, updating your personal information, subscribing/unsubscribing from direct marketing that is only related to and incidental or conducive to the attainment of any of the Objects, etc.);
    • Research, development, and analysis in relation to your interest including carrying out data sorting and analysis to enable us to better understand your interest, to provide other information, activities or events better tailored to your interest, and to assist us in selecting Marketing Subjects (see below) that are likely to be of interest to you, and carrying out aggregated behavioural analysis;
    • For you to make enquiries, complaints, and/or suggestions to us in relation to the Purposes and/or the Information, Activities and Events (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website of, or by text message, email and/or mail, and/or other media whether now known or available in the future);
    • Seeking your feedback, including through surveys, in relation to the Purposes and/or the Information, Activities and Events (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website of, or by text message, email and/or mail, and/or other media whether now known or available in the future);
    • Improving the Application/Website, Purposes, and our and Marketing Partners’ Information, Activities and Events;
    • Direct marketing and cross-marketing for the Marketing Subjects, subject to consent (see below section entitled “Direct marketing”) and only to the extent that is related to and incidental or conducive to the attainment of any of the Objects;
    • Data analytics, profiling, information management and database administration;
    • Deterring, detection, investigation and/or prevention of activities that may violate, or may be suspected to violate, our policies or may be abusive, illegal, and/or criminal;
    • The normal management, operation, and maintenance of the Application/Website and the provision of the Information, Activities and Events to you;
    • Storing your personal data (whether by us or our Marketing Partners) for the purpose of sharing such personal data with our Marketing Partners for any and all of the other Purposes listed above; and/or
    • Other purposes ancillary or related to the above that is related to and incidental or conducive to the attainment of any of the Objects.

    Those with whom we share personal data

    We may engage agents, contractors, suppliers and service providers in connection with the Purposes and/or the provision of the Information, Activities and Events, e.g. IT providers, marketing agents, social media, research companies, and service providers of development and maintenance, administrative, data processing, digital storage, or other similar services, and may transfer to or share your personal data with them for the Purposes. We may also share your personal data with our Marketing Partners (see below) and the social media platforms that we and/or our Marketing Partners (see below) use for such Purposes. Where we are required by the law of any country or place or requested by any court, regulatory body or governmental body of any country or place, we may also disclose your personal data as required. In the event of any re-structuring (including but not limited to change to our member(s)), your personal data may be transferred to the new member(s), provided that the new member(s) abide(s) by this Statement and continues to exercise the same level of care, in respect of your personal data, as we would. You will be notified of such event and you may decide to withdraw your consent to the use of your personal data.

    Your personal data may be stored by us in physical locations and/or servers located within or outside Hong Kong and/or shared with our Marketing Partners (see below) located within or outside Hong Kong. However, we will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the country or place in which it is stored, and we procure by contract or use our reasonable endeavours to ensure that our Marketing Partners do the same.

    Direct marketing

    Subject to your consent, we may use your personal data to send you direct marketing that is related to and incidental or conducive to the attainment of any of the Objects (including, but not limited to news, information and marketing) about us and/or our Marketing Partners in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, post, email, telephone, text message, or other media whether now known or available in the future.

    Subject to your consent, we may also use your personal data for, or provide your personal data to our Marketing Partners (see below) so that they may send you direct marketing that is related to and incidental or conducive to the attainment of any of the Objects (including, but not limited to news, information and marketing) about us and/or our Marketing Partners in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, post, email, telephone, text message, and/or other media whether now known or available in the future. Our “Marketing Partners” include local and overseas charities, non-profit making organizations, community centers, corporations, societies, associations, organizations, institutes, schools, universities, quasi-government, government bodies, trust and providers of information, activities or events related to and incidental or conducive to the attainment of any of the Objects.

    As we may share your personal data with our Marketing Partners (but to the extent that such sharing is related to and incidental or conducive to the attainment of any of the Objects only), we may also receive your personal data from them. Subject to your consent given to our Marketing Partners, we may also use such personal data to send you direct marketing that is related to and incidental or conducive to the attainment of any of the Objects about us and/or our Marketing Partners in relation to the Marketing Subjects.

    The types of information, activities, events and charitable initiatives that we and/or our Marketing Partners may market to you include the following to the extent that is related to and incidental or conducive to the attainment of any of the Objects only (together, the “Marketing Subjects”):

    • information, activities and events related to and incidental or conducive to the attainment of any of the Objects, including but not limited to galleries, exhibitions, films, theatricals, sporting, special and cultural events;
    • tutoring, mentoring, research, educational and personal enhancement initiatives related to and incidental or conducive to the attainment of any of the Objects, including but not limited to talks, lectures, courses, programmes, competitions, debates, discussions, meetings, seminars, conferences;
    • interactive display and exchange of knowledge related to and incidental or conducive to the attainment of any of the Objects, including but not limited to publication, distribution and sale of papers, periodicals, books, magazines, journals, brochures, posters, leaflets or other publications;
    • tickets for tours, museums, concerts, galleries, exhibitions, films, theatricals, sporting, special and cultural events;
    • green, nature and sustainability activities related to and incidental or conducive to the attainment of any of the Objects;
    • bursaries, sponsorship, subsidies, allowances, contributions, donations and other forms of assistance related to and incidental or conducive to the attainment of any of the Objects;
    • fundraising and other charitable initiatives related to and incidental or conducive to the attainment of any of the Objects;
    • other subjects that are related to and incidental or conducive to the attainment of the above or any of the Objects.

    We cannot use or provide your personal data for direct marketing purposes unless you consent. Even if you give your consent, you can opt out of direct marketing at any time (or you may request that we cease to provide your personal data to third parties, at which point we will cease to do so), free of charge, by emailing privacy@culturefortomorrow.org or writing to our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong (marked Confidential).

    Your rights

    You have the right to:

    • check whether we hold any of your personal data;
    • access your personal data held by us;
    • require us to correct any personal data which is inaccurate;
    • ascertain our policies and practices (from time to time) in relation to personal data and the types of personal data held by us.

    If you would like to make a request in relation to the above (or make any general enquiries), please contact our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong or privacy@culturefortomorrow.org (marked Confidential). In accordance with the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”), we have the right to charge you a reasonable fee for the processing of any personal data access request.

    Privacy Policy Statement

    Please find our policy on personal data protection by accessing our Privacy Policy Statement available at https://www.culturefortomorrow.org/privacy. If there is any inconsistency or conflict between the Privacy Policy Statement and this Statement, this Statement shall prevail.

    Please also see our Privacy Policy Statement for our policies and information about;

    • our collection and/or use of Log Files (data relating to your use of/visits to the Application/Website, including but not limited to your IP address, domain name, browser type and access time);
    • the use of cookies and other tracking mechanisms;
    • retention of your personal data;
    • third party merchants and/or websites that may be contained in the Application/Website;
    • how we keep your personal data secure;
    • use of your personal data in legal proceedings.

    Language

    If there is any inconsistency or conflict between the English and Chinese version of this Statement, the English version shall prevail.

    Miscellaneous

    This Statement may be updated from time to time to reflect changes to our policy with respect to personal data protection and/or changes to personal data/data privacy laws and regulations. Where there are significant changes, we will notify you and obtain your acceptance of the changes, consents, and/or opt in (as necessary or applicable). If you do not accept the changes and/or provide your consent, then we may not be able to perform the Purposes and/or provide information, activities or events which are related to and incidental or conducive to the attainment of any of the Objects to you. You are advised to check the Application/Website for updates to this Statement on a regular basis.

    Nothing in this Statement shall limit your rights under the Personal Data (Privacy) Ordinance of the laws of Hong Kong.

    This Statement shall be governed by, and construed in accordance with, the laws of Hong Kong.

     I have read and understand the Personal Information Collection Statement of CFT. I consent to receive direct marketing that are related to and incidental or conducive to the attainment of any of the Objects from CFT, details of which have been set out in the Personal Information Collection Statement mentioned above. I consent to receive direct marketing that are related to and incidental or conducive to the attainment of any of the Objects from CFT’s Marketing Partners, details of which have been set out in the Personal Information Collection Statement mentioned above. Company Job Title Correspondence address Preferred language Age range English Chinese Traditional Chinese Simplified Chinese 66 or above Select