Personal Information Collection Statement

This Personal Information Collection Statement (this “Statement”) is made by Culture for Tomorrow Limited (“CFT” “we”, “us”, or “our”), and applies between us and you (“you”, or “your”). This Statement should be read together with the Terms and Conditions (if any) of the the relevant mobile application operated by us or hosting or running our information, activities or events (if any) (“Application”) and the website at https://www.culturefortomorrow.org/ (“Website”) (the “Terms and Conditions”), provided that, in the event of any inconsistency between this Statement and the Terms and Conditions concerning matters relating to personal data, this Statement shall prevail.

It is our object to, inter alia, for the advancement of education, promote, advance and develop art, culture, architecture, and the corresponding public and professional education and innovation in Hong Kong (“Objects”). The details of our Objects are more particularly set out https://www.culturefortomorrow.org/cft-object-definition here.

In order to enable us to perform the Purposes (see below), you are required to provide all the requested/mandatory personal data in the subscription form. If you do not provide the required personal data, then we may not be able to perform the Purposes and/or provide information, activities or events which are related to and incidental or conducive to the attainment of any of the Objects (“Information, Activities and Events”) to you.

Kinds of personal data

The kinds of personal data we may collect from you include your name, gender, age (or age range), month and year of birth, contact details, e-mail address, mailing/ residential/correspondence address, contact number, membership number, username and password, Log Files (see below), interests and favourite activities and tracking information about your use of the Application/Website (“Tracking Data”), social media account information, etc.

Purposes for using personal data

The personal data to be collected from you will be used and retained by us (and/or our Marketing Partners as defined in the “Direct Marketing” section below, as applicable) for the following purposes (as may be applicable from time to time but only to the extent that is related to and incidental or conducive to the attainment of any of the Objects) (together, the “Purposes”):

• Notifying and/or providing you our latest news and our Information, Activities and Events, and contacting you in respect of which where necessary;
• Registering you to our Information, Activities and Events, and contacting you in respect of which where necessary;
• Identifying and verifying your identity and/or as a member and/or information/news/newsletter subscriber (as and when applicable);
• Registering you as a user of the Application/Website;
• To maintain your personal data and/or information across multiple pages within or across one or more sessions when using the Application/Website;
• Following registration as a user, accessing your account information and managing your account (including, but not limited to, changing your password, updating your personal information, subscribing/unsubscribing from direct marketing that is only related to and incidental or conducive to the attainment of any of the Objects, etc.);
• Research, development, and analysis in relation to your interest including carrying out data sorting and analysis to enable us to better understand your interest, to provide other information, activities or events better tailored to your interest, and to assist us in selecting Marketing Subjects (see below) that are likely to be of interest to you, and carrying out aggregated behavioural analysis;
• For you to make enquiries, complaints, and/or suggestions to us in relation to the Purposes and/or the Information, Activities and Events (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website of, or by text message, email and/or mail, and/or other media whether now known or available in the future);
• Seeking your feedback, including through surveys, in relation to the Purposes and/or the Information, Activities and Events (including, but not limited to, through an in-app text box on your mobile device or through our official social media page and/or our official website of, or by text message, email and/or mail, and/or other media whether now known or available in the future);
• Improving the Application/Website, Purposes, and our and Marketing Partners’ Information, Activities and Events;
• Direct marketing and cross-marketing for the Marketing Subjects, subject to consent (see below section entitled “Direct marketing”) and only to the extent that is related to and incidental or conducive to the attainment of any of the Objects;
• Data analytics, profiling, information management and database administration;
• Deterring, detection, investigation and/or prevention of activities that may violate, or may be suspected to violate, our policies or may be abusive, illegal, and/or criminal;
• The normal management, operation, and maintenance of the Application/Website and the provision of the Information, Activities and Events to you;
• Storing your personal data (whether by us or our Marketing Partners) for the purpose of sharing such personal data with our Marketing Partners for any and all of the other Purposes listed above; and/or
• Other purposes ancillary or related to the above that is related to and incidental or conducive to the attainment of any of the Objects.

Those with whom we share personal data

We may engage agents, contractors, suppliers and service providers in connection with the Purposes and/or the provision of the Information, Activities and Events, e.g. IT providers, marketing agents, social media, research companies, and service providers of development and maintenance, administrative, data processing, digital storage, or other similar services, and may transfer to or share your personal data with them for the Purposes. We may also share your personal data with our Marketing Partners (see below) and the social media platforms that we and/or our Marketing Partners (see below) use for such Purposes. Where we are required by the law of any country or place or requested by any court, regulatory body or governmental body of any country or place, we may also disclose your personal data as required. In the event of any re-structuring (including but not limited to change to our member(s)), your personal data may be transferred to the new member(s), provided that the new member(s) abide(s) by this Statement and continues to exercise the same level of care, in respect of your personal data, as we would. You will be notified of such event and you may decide to withdraw your consent to the use of your personal data.

Your personal data may be stored by us in physical locations and/or servers located within or outside Hong Kong and/or shared with our Marketing Partners (see below) located within or outside Hong Kong. However, we will take all reasonable measures to ensure that your personal data is stored and processed securely, regardless of the country or place in which it is stored, and we procure by contract or use our reasonable endeavours to ensure that our Marketing Partners do the same.

Direct marketing

Subject to your consent, we may use your personal data to send you direct marketing that is related to and incidental or conducive to the attainment of any of the Objects (including, but not limited to news, information and marketing) about us and/or our Marketing Partners in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, post, email, telephone, text message, or other media whether now known or available in the future.

Subject to your consent, we may also use your personal data for, or provide your personal data to our Marketing Partners (see below) so that they may send you direct marketing that is related to and incidental or conducive to the attainment of any of the Objects (including, but not limited to news, information and marketing) about us and/or our Marketing Partners in relation to the Marketing Subjects (see below) whether by in-app messages and/or notifications and/or push notifications to your mobile device, post, email, telephone, text message, and/or other media whether now known or available in the future. Our “Marketing Partners” include local and overseas charities, non-profit making organizations, community centers, corporations, societies, associations, organizations, institutes, schools, universities, quasi-government, government bodies, trust and providers of information, activities or events related to and incidental or conducive to the attainment of any of the Objects.

As we may share your personal data with our Marketing Partners (but to the extent that such sharing is related to and incidental or conducive to the attainment of any of the Objects only), we may also receive your personal data from them. Subject to your consent given to our Marketing Partners, we may also use such personal data to send you direct marketing that is related to and incidental or conducive to the attainment of any of the Objects about us and/or our Marketing Partners in relation to the Marketing Subjects.

The types of information, activities, events and charitable initiatives that we and/or our Marketing Partners may market to you include the following to the extent that is related to and incidental or conducive to the attainment of any of the Objects only (together, the “Marketing Subjects”):

• information, activities and events related to and incidental or conducive to the attainment of any of the Objects, including but not limited to galleries, exhibitions, films, theatricals, sporting, special and cultural events;
• tutoring, mentoring, research, educational and personal enhancement initiatives related to and incidental or conducive to the attainment of any of the Objects, including but not limited to talks, lectures, courses, programmes, competitions, debates, discussions, meetings, seminars, conferences;
• interactive display and exchange of knowledge related to and incidental or conducive to the attainment of any of the Objects, including but not limited to publication, distribution and sale of papers, periodicals, books, magazines, journals, brochures, posters, leaflets or other publications;
• tickets for tours, museums, concerts, galleries, exhibitions, films, theatricals, sporting, special and cultural events;
• green, nature and sustainability activities related to and incidental or conducive to the attainment of any of the Objects;
• bursaries, sponsorship, subsidies, allowances, contributions, donations and other forms of assistance related to and incidental or conducive to the attainment of any of the Objects;
• fundraising and other charitable initiatives related to and incidental or conducive to the attainment of any of the Objects;
• other subjects that are related to and incidental or conducive to the attainment of the above or any of the Objects.

We cannot use or provide your personal data for direct marketing purposes unless you consent. Even if you give your consent, you can opt out of direct marketing at any time (or you may request that we cease to provide your personal data to third parties, at which point we will cease to do so), free of charge, by emailing privacy@culturefortomorrow.org or writing to our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong (marked Confidential).

Your rights

You have the right to:

• check whether we hold any of your personal data;
• access your personal data held by us;
• require us to correct any personal data which is inaccurate;
• ascertain our policies and practices (from time to time) in relation to personal data and the types of personal data held by us.

If you would like to make a request in relation to the above (or make any general enquiries), please contact our Personal Data Privacy Officer at 30th Floor, New World Tower, 18 Queen’s Road Central, Hong Kong or privacy@culturefortomorrow.org (marked Confidential). In accordance with the Personal Data (Privacy) Ordinance (Cap. 486) (the “PDPO”), we have the right to charge you a reasonable fee for the processing of any personal data access request.

Privacy Policy Statement

Please find our policy on personal data protection by accessing our Privacy Policy Statement available at https://www.culturefortomorrow.org/privacy. If there is any inconsistency or conflict between the Privacy Policy Statement and this Statement, this Statement shall prevail.

Please also see our Privacy Policy Statement for our policies and information about;

• our collection and/or use of Log Files (data relating to your use of/visits to the Application/Website, including but not limited to your IP address, domain name, browser type and access time);
• the use of cookies and other tracking mechanisms;
• retention of your personal data;
• third party merchants and/or websites that may be contained in the Application/Website;
• how we keep your personal data secure;
• use of your personal data in legal proceedings.

Language

If there is any inconsistency or conflict between the English and Chinese version of this Statement, the English version shall prevail.

Miscellaneous

This Statement may be updated from time to time to reflect changes to our policy with respect to personal data protection and/or changes to personal data/data privacy laws and regulations. Where there are significant changes, we will notify you and obtain your acceptance of the changes, consents, and/or opt in (as necessary or applicable). If you do not accept the changes and/or provide your consent, then we may not be able to perform the Purposes and/or provide information, activities or events which are related to and incidental or conducive to the attainment of any of the Objects to you. You are advised to check the Application/Website for updates to this Statement on a regular basis.

Nothing in this Statement shall limit your rights under the Personal Data (Privacy) Ordinance of the laws of Hong Kong.

This Statement shall be governed by, and construed in accordance with, the laws of Hong Kong.